ESTABLISHING A DIGITAL MARKETPLACE FOR STORAGE OPPORTUNITIES

The Tank Tiger tells Tank Storage Magazine why digitalisation in the sector is so important and how it can be implemented to make processes seamless. In the days before Airbnb, there was no way to communicate to each interested party the myriad of living spaces with spare capacity, in real time. However, with the advent of online marketplaces, each seller could update their portfolio in real time, and buyers could efficiently query through a large database, across multiple variables, to find what they need. As a result, Airbnb not only made the hospitality industry more efficient, but also expanded it to include opportunities that could not have existed without an online peer-to-peer marketplace. There is an inherent efficiency to a centralised digital network because users can easily filter through it to find specific information, eliminating efforts to maintain up-to-date information across multiple fragmented networks. Similarly, the terminal storage marketplace can also benefit from a digital network. MAXIMISING OPPORTUNITIES Prior to The Tank Tiger, there were mostly personal networks maintained by buyers and sellers of storage, which were effective for the routine...