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Gerotto announces rebranding

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Picture of Meenal Datar

Meenal Datar

Membership specialist

Robotic solutions and tank cleaning company, Gerotto has announced the company’s new website and the new logo as part of a rebranding project.

The little elephant that has distinguished Gerotto for over 20 years has been redesigned with an innovative approach to make it versatile and ready to speak the language of the metaverse and AI world. The payoff, innovation first, safety always, summarises the history and mission of the company that has made the research for innovative and safe methods and technologies.

The new logo and website are the result of a structuring process of the Gerotto brand that has defined three different business units:

  • Gerotto Robotics which deals with the engineering, production and sale of no-man entry robotic solutions for cleaning operations inside tanks and industrial plants.
  • Gerotto Truck focuses on sale of suction vehicles which represents exclusively for Italy the RSP suction excavators and Amphitec industrial vacuum cleaners.
  • Gerotto Solutions, finally, is the business unit dedicated to industrial reclamation services and construction and maintenance of infrastructures and underground utilities.

Alessandro Gerotto, CEO of the company says: ‘Gerotto’s new image is an important step in our history and above all a necessary step to present ourselves to the market in an increasingly innovative way: it is the natural outcome of a process of industrial and managerial innovation, which we have been carrying out in recent years, focused on ESG principles to offer an even more defined value proposition to customers and stakeholders.’

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