International liquid bulk storage company Koole Terminals Group today announced that it will now operate under the name Chane.
The rebranding signifies a further unification of the company, after strengthening its position in the European liquid bulk storage market significantly with the acquisitions of Alkion Terminals in 2022 and Maastank in 2023.
John Kraakman, CEO at Chane says: ‘This week, we’re starting to roll out a new brand identity to better express who we are. This evolution asserts our position as an important link in the supply chain and a cornerstone in the European logistics market, as well as highlighting our collaborative and proactive approach towards value creation for our customers. As a bulk liquid storage provider, Chane is ideally positioned in ports across Europe to help our partners navigate an ever-changing operating environment. Our new slogan ‘Linking Forward’ reflects the active role we play as a partner to our customers. As a brand, ‘Chane’ is reflective of our company’s history and how we’ve grown together as an international team of people. We are proud to celebrate this unifying milestone together, and to step forward into the future as one, cementing our position as a leading European liquid bulk storage platform.’
