After more than 75 years of successful company history, Mabanaft is repositioning itself, and rebranding to MB Energy. Through the comprehensive rebranding, the company emphasises its transformation into a future-oriented energy provider, placing an even greater focus on customer orientation, innovations for the energy transition, and progress at the core of its business.
Jonathan Perkins, CEO of MB Energy, explains: ‘Our new brand marks an exciting new chapter- more than just a name or logo, it stands as a strong symbol of our commitment to a secure, future-ready energy supply. Building on our deep roots in Germany and decades of proven expertise in Europe and beyond, our flexible energy solutions and storage infrastructure, ensures we can reliably serve our customers today while being well placed as their needs evolve. With this bold step forward, we are confidently shaping the future of our company and the markets we serve.’
Mabanaft has been successfully operating under more than 50 different brands for many years and will now unify all individual brands under the MB Energy logo, including the brand ‘Oiltanking Germany, Hungary and Denmark’ as ‘enport – by MB Energy’. The group is coming together and evolving into an even stronger, customer-focused provider of energy solutions for today and tomorrow. The new brand identity reflects this transformation and highlights the company’s core competencies: reliable and forward-looking energy supply with tailored solutions for both retail and business customers, as well as decentralised storage solutions.
With its new brand identity, MB Energy group positions itself as a rising player in the energy sector, combining tradition with innovation. The company group remains true to its Hanseatic roots while embracing cutting-edge technologies to pave the way for the future.
André Cardoso, SVP sales and marketing of MB Energy, adds: ‘With the new brand, we are combining our strengths to reliably and comprehensively supply our customers with energy today and in the future. I am proud to see how our company is coming together even more closely to shape the future of energy supply.’
