CUSTOMER IMPORTANCE & OPERATIONAL EXCELLENCE

Molly Cooper discovers how PetroSeraya is keeping up with larger terminals as a niche player in the market. PetroSeraya began as the fuel management arm of YTL PowerSeraya, a multi-utilities provider, which is responsible for generating 15.4% of Singapore’s electricity. Over the course of a decade-long joint venture with OilTanking from 1996-2006, YTL PowerSeraya dedicated three of its fuel oil tanks for tank leasing activities. ‘Once the joint venture ended, we saw that the best use of our assets would be to delve deeper into the terminal operating business,’ says See Yoong Hwee, CEO of PetroSeraya. In 2007, PetroSeraya began. Now with 18 oil storage tanks, each with a capacity of 45,000 m3 PetroSeraya is located in close proximity to power plants as its parent company uses its fuel for power generation. PetroSeraya welcomed See as CEO of the company in January this year. Before tank storage, See worked in the technology sector: ‘I’m new to the tank storage industry and learning a lot, but I believe that applying my expertise from the technology industry will allow us to explore new ideas and innovations.’ CURRENT ACTIVITIES ‘Our terminal has three main business...