ADVERTISING SPECIFICATIONS

Our specification page outlines all the key information you’ll need in order to send us your advert in the correct format. 

If anything is still unclear or you have any questions about the process, please contact a member of the team who will be happy to advise you on best practise.

Website Specifications

 Available formats: JPG, PNG, GIF.

Best practise:

  • Be clear and concise
  • Provide a clear call to action
  • Use high quality visuals
  • Use smooth animation
    Consider your ad on mobile- the same file will be used on different screen sizes, make sure text is visible and legible.

Next Steps
Once you have decided on your ideal advert type, please send your creative to your sales and marketing contact. The team will review the files you send across and let you know if it is suitable for publishing. At the same time, you can also send your UTM tracked landing page link. If you have any questions about the creative specification or file types, please send your request to your marketing contact. We require payment in full prior to publishing.

Dimension px:

  • Full Width = 2000x220
  • Square MPU = 300x250
  • Vertical banner = 394x960
  • Super learder-board = 728x90 px
  • Advertorial = up to 800 words

Email Specifications

Available formats: JPG,PNG,GIF

Best practise:

  • Be clear and concise
  • Provide a clear call to action
  • Use high quality visuals
  • Use smooth animation
  • Consider your ad on mobile- the same file will be used on different screen sizes, make sure text is visible and legible.

 

Specs and best practise:

  • Maximum 600 pixels width (any height).
    72dpi for image resolution.
  • Background images, animated GIFs, videos and image mapping aren’t supported on all email systems. If used, ensure you send image files and alternative text.
  • Only web safe fonts should be used for text e.g. Arial,Verdana, Helvetica, Tahoma, Trebuchet MS, Times New Roman.
  • Minimum legible font size is 12 pixels.
  • Review your email on multiple devices to ensure responsiveness. We encourage responsive coding.

 

Next Steps
Once you have decided on your ideal advert type, please send your creative to your sales and marketing contact. The team will review the files you send across and let you know if it is suitable for publishing. At the same time, you can also send your UTM tracked landing page link. If you have any questions about the creative specification or file types, please send your request to your marketing contact. We require payment in full prior to publishing.

Dimension px:

  • Top banner = 600x100
  • Lower banner = 600x100
  • MPU banner = 300x250
  • Sponsored content block = 300x250
  • Newsletter takeover (exclusive rights to advertising)= 600x100, 300x250

Social Specifications

Best practise:

  • Length of post copy is not limited on Facebook, Instagram or LinkedIn, but social sites often cut off text longer than 140 characters with ‘see more’
  • For Twitter the maximum post length, including hashtags and URls’s, is 280 characters
  • Hyperlinks are not possible in Instagram post, so take this into account when sending over copy
  • Videos are also useable on Twitter, Facebook and LinkedIn, maximum video size is 4GB.
  • You are able to send them over on different captions for each social platform; please ensure you highlight which platform you would like each caption to be associated with, including any links and hashtags.


Asset requirements:

  • Max Image Size:150KB
    Max video size:4gb
  • Non-animated image formats: JPEG, PNG,.GIF
  • Animated Image format: .GIF, SWF(Flash),.ZIP (Html5)


Next Steps
Once you have decided on your ideal advert type, please send your creative to your sales and marketing contact. The team will review the files you send across and let you know if it is suitable for publishing. At the same time, you can also send your UTM tracked landing page link. If you have any questions about the creative specification or file types, please send your request to your marketing contact. We require payment in full prior to publishing.

Dimension px:

  • Facebook story = 1080x1920
  • Facebook story = 1080x1920
  • Instagram post = 1080x1080
  • Instagram story = 1080x1920
  • LinkedIn post =744x400
  • LinkedIn story 1080x1920
  • Twitter image = 800x418

PPC campaign Specifications

As an advertiser, you will need to create the banner ads we upload to search and social networks as part of the audience extension. Here is all the information you need to create static banners, video banners or a combination of both.


Best practise:

  • Include your brand logo (if using animation, this needs to be on every frame)
  • Use a clear CTA (call to action)
  • Include USPs such as prices, promotions and exclusives.
  • Create variations of your banners e.g. busy conference image and a product image.


Asset Requirement:

  • Max Size 150KB
    Non-animated image format: JPEG, PGN,.GIF
  • Animated Image format: GIF, SWF (flash),.ZIP (HTML5)
    HTML5 Formats: Zip containing HTML and optionally CS, JS, GIF, PNG, JPEG, SVG responsive or standard
  • Animation length and speed:
  • Animation length must be 30n seconds or shorter
    Animations can be looped, but the animations must stop after 30 seconds
  • Animated GIF ads must be slower than 5fps
  • Flash ads must be 24FPs or slower
    Size guide


Most common banner sizes: 300×250, 728×90, 970×250, 160×600, 336×280, 468×60, 300×600, 320×50, 320×100, 1200×628, 1080×1920 & 1080×1080.


Next steps
If you are launching an audience extension campaign our team will require further information to get the campaign live. When you have confirmed your order, we will send you a short form to complete to ensure its success. The team will review the files you send across and let you know if its suitable for publishing. If you have any questions about the creative specification or file type, please contact your marketing contact.

Dimension px:

  • Leaderboard
  • Banner = 468x60
  • Top banner = 930x180
  • Leaderboard = 728x90
  • Billboard = 970x250
  • Large leaderboard = 970x90
  • Skyscraper
  • Skyscraper = 120x600
  • Wide skyscraper = 160x600
  • Half-page = 300x600
  • Portrait = 300x1050
  • Square and rectangle
  • Small square = 200x200
  • Vertical rectangle = 240x400
  • Square = 250x250
  • Triple widescreen = 250x360
  • Inline rectangle = 300x250
  • Large rectangle = 336x280
  • Netboard = 580x400
  • Mobile
  • Mobile banner = 300x50
  • Mobile banner = 320x50
  • Large mobile banner = 320x100

Video best practise

Video best practise:

  • Grab attention within the first 2 seconds
  • Communicate visually so users can understand your message even without audio
  • Don’t overlay text, logos or button
    30 seconds or less. Uploading different video lengths can help you to tell different stories. But keep the total individual video length under 30 seconds
  • Animations can be looped, but the animations must
    stop after 30 seconds
  • Animated GIF ads must be slower than 5 fps
  • Flash ads must be 24 fps or slower


Asset requirements:

  • YouTube must be public
  • Recommended duration: 15 seconds, 20 seconds, 30 seconds, 60 seconds, 90 seconds.
  • You can supply one or a number of video files.

Dimension px:

  • 1920x1080(16:9)- mandatory
  • 1080x1350 (4:5 ratio) - recommended
  • 1080x1080 (4:4 ratio) - recommended
  • • 1080x1920 (9:16 ratio) - recommended
  • 1440x1080 (4:3 ratio)
  • File types: .AVI, .M4V, .MOV, .MP4, .MPEG, .MPG, .OGV, .WEBM, .WMV
  • Maximum file size: 1 GB
  • Recommended duration: 15 seconds, 20 seconds, 30 seconds, 60 seconds, 90 seconds. You can supply one or a number of video files.
  • File name can’t be longer than 50 characters and only ASCII characters are allowed VAST: Display & Video 360 supports the VAST 2.0, VAST 3.0, and VAST 4.0 specifications. You can also use VAST wrappers, but we recommend limiting to only 2 wrappers to avoid issues with serving on exchanges

Magazine Specifications

Reach over 35,000 industry professionals and potential customers per issue through Tank Storage Magazine’s print product. Adverts should be sent as a .PDF format.

Technical info:

  • High resolution (300 dpi)
  • CMYK format required
  • 3mm bleed on all full page or double-page spread adverts

 

Need an advert designed?
Our in-house magazine designer will be able to put together a draft for you to approve. Simply send over logos, text and images that you would like to appear to your sales and marketing contact. 

Dimension mm:

  • Double Page Spread = 420x297
  • Full Page (inc covers) = 210x297
  • Half Page Horizontal = 175x120
  • Half Page Vertical = 114x251
  • Quarter Page Horizontal = 114x120
  • Quarter Page Vertical = 175x160

Digital Opportunities

Digital Opportunities

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Contact us & Enquires

Contact us & Enquires

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A CONSTANT LEARNING ORGANISATION

Talent development at Easyfairs is a continuous process. We support our people in capitalising on existing skills and capabilities with Personal Development Plans to take them to the next level, following a blended learning approach. Face-to-face learning includes the Academy Summit for the Senior Leadership Team, role-based Academy Days, and Academy Sessions, which are regular learning initiatives at regional level. E-learning modules provide role and seniority-based learning paths on an internal online platform called The Academy.

Women in Exhibitions

Empowering women in the exhibition industry whilst helping to nurture the next generation of female leaders...

We are proud o be affiliated with WIE 
OOO* stands for Objective, Open-minded and Optimistic.

Reach thousands of potential customers per issue through Tank Storage Magazine’s range of bespoke advertising packages through our print products.